Tray. Round, tin. Advertising EDELWEISS/BEER/THE PETER SCHOENHOFEN BREWING CO./CHICAGO. In center is girl with red hair wearing a shawl trimmed with red flowers. Rim of tray is gold decorated with white edelweiss flowers.
This tray created as advertisement for The Peter Schoenhofen Brewing Company helps document the Chicago brewing industry.
This tray was made at the time when Chicago was one of the nation's largest beer producers. During the nineteenth century, immigrants from Germany, Ireland, Poland, and other countries tapped Old World skills, Midwestern grains, and modern technology to establish Chicago's brewing industry as on of the nation's finest. Companies such as Keeley, Wacker, Seipp, and Schoenhofen executed the best scientific methods, modern refrigeration, and high-speed bottling to create more than 100 million gallons of beer per year, mostly for local consumption. In Chicago neighborhoods, taverns became a familiar sight, by which most breweries established their own taverns and supplied them with their products for thirty customers. The Chicago brewing industry ranked as one of the nation's largest and finest until Prohibiton and the Great Depression put most city breweries out of business.