Vegetable slicer made of white plastic, with circular mesh metal cutting piece and depressible top. Top has grey and orange label which reads veg-o-matic, slices, wedges, dices. With a black cardboard box with white lid, reading Veg-O-Matic, World's Fastest Food Preparation Appliance in black, and in center on an orange background Wedge cutter is an Optional attachment and is sold separately at point of purchase or directly from manufacturer. Also included is a circular metal wedge cutter in a separate box, which reads Veg-O-Matic Wedger attachment, $2.99 on the side. Accompany materials: Veg-O-Matic use and care pamphlet and Veg-O-Matic replacement order form.
The Veg-O-Matic vegetable slicer was invented by Samuel J. Popeil (1915-1984), and manufactured by Popeil Brothers Inc. It debuted at the 1963 International Housewares Show in Chicago.
The Veg-O-Matic vegetable slicer represents both a 1960s boom in household appliances and the enterprising spirit of Ron Popeil. Popeil, part of a family of inventors, got his start hawking for Samuel J. Popeil, his father, at Chicago's bustling outdoor market on Maxwell Street. After inventing his Veg-O-Matic, Popeil put his salesmanship to work in a different setting: the infomercial. Using this new marketing innovation, Popeil engaged his audience with lines like "But Wait! There's More" and the iconic line "It Slices, It Dices." The Veg-O-Matic was one of the early products to make use of "As Seen On TV" labeling.