This is a souvenir button from the Century of Progress Exposition, the World's Fair held in Chicago in 1933 and 1934. It was collected by a young boy, aged eight or nine, when he attended the fair.
This souvenir button is one example of the many types of souvenir products produced to promote and celebrate the Century of Progress Exposition. Planned during the prosperous 1920s to celebrate one hundred years of progress since Chicago's founding in 1833, the fair opened during the Great Depression. Funding came from private sources instead of government subsides and the Art Deco design had a dual purpose - to convey the central theme of scientific progress and to save money. The final product was a "Rainbow City" stretching across three miles of Chicago waterfront. The"1933" on the button is indicative of Chicago's centennial anniversary. Such mementos reflected pride of the wearers and visitors to this amazing event during a tough time in American history.